Introducing the 45% Challenge

Climate scientists tell us we have ten years to reduce humanity’s carbon footprint globally by 45%. Meeting that challenge will require all of us acting together to pursue every available option. We must elect enlightened politicians. We must demand that corporations act responsibly. 

And, for the sake of our children, we must change the way we live.

We believe individual actions are not just part of meeting that challenge, they are the only way to meet that challenge. It’s up to us. So, let’s do it together.

As a first step, my five children and I are taking the 45% challenge to reduce our carbon footprint. It won’t be easy. We will get and share the advice of experts on the most effective actions each of us can take. We are creating a podcast  that will follow our family as we take the challenge. (Note: we welcome additional underwriting for our podcast.) We have a website (, blog, and social media presence [Facebook (45%) and Twitter (@45percent2030)] to share our experience.

Take the 45% challenge with us!  We are creating online tools and a smart phone app to allow all of us to calculate our carbon footprint, share our experiences, and compile our collective impact on reducing CO2 emissions. 

So, please like and follow us on social media and ask your friends to do the same. We will be posting on a regular basis and letting you know as new tools and information become available. Listen to the podcast when it’s released this Spring. Then join us, calculate your own carbon footprint and take the 45% challenge. 

Together we can make a real difference.