Home

Follow our family as we take the challenge to reduce our carbon footprint by 45%. Then, work with our collaborator, the Berkeley Cool Climate Network to calculate your own carbon footprint and see how you can contribute to healing our planet.

What is the 45% Challenge?

In 2019 climate scientists issued an urgent, special report warning that we need to reduce the world’s carbon footprint by 45% in the next ten years or the damage done by climate change will become irreversible. Croplands will become deserts. Entire ecosystems will disappear. The world’s coral reefs will die. 

In other words, the climate scientists have issued a challenge. Let’s call it the 45% challenge. Reduce our CO2 emissions by 45% before 2030 or risk making much of the planet uninhabitable.

So, we have ten years and two choices. We can wait and hope someone else will solve the problem. That’s what we’ve been doing for the past 30 years. That hasn’t worked out so well. 

Or we can act.

It will take all of us, doing everything we can, to solve this problem. But, together, we can solve it.

My kids and I have committed to taking the 45% challenge. We might not get there. Ultimately, we are going to need massive initiatives to convert our economy to run without carbon. But we can’t afford to wait.

If we care about our kids and their kids and their grandkids, we need to act. Now.

So join us. Take the 45% challenge.

Blog

About Us

In addition to being the father of five fabulous kids, Bob Morris is a physician, environmental engineer, epidemiologist, and writer. He is the scientific director of Eco Logic Consulting and worked most recently as a senior sustainability consultant to Bloomberg BNA. He has taught at Tufts University School of Medicine, Harvard University School of Public Health, and the Medical College of Wisconsin and has served as an advisor to the EPA, CDC, NIH and the President’s Cancer Panel. His work has been featured in the New York Times, Newsweek, and the London Times, and on Dateline NBC and the BBC. His first book, The Blue Death, received a Nautilus Gold Award and was named one of the Best Consumer Health Books of 2007 by the American Library Association.  He lives in Seattle, WA.
Bob Morris

In addition to being the father of five fabulous kids, Bob Morris is a physician, environmental engineer, epidemiologist, and writer. He is the scientific director of Eco Logic Consulting and worked most recently as a senior sustainability consultant to Bloomberg BNA. He has taught at Tufts University School of Medicine, Harvard University School of Public Health, and the Medical College of Wisconsin and has served as an advisor to the EPA, CDC, NIH and the President’s Cancer Panel. His work has been featured in the New York Times, Newsweek, and the London Times, and on Dateline NBC and the BBC. His first book, The Blue Death, received a Nautilus Gold Award and was named one of the Best Consumer Health Books of 2007 by the American Library Association.  He lives in Seattle, WA.

Hana Morris



Hana is in her third year at the University of Washington as a bioengineering major. When she’s not designing proteins, she loves hiking, horses, and the exhilaration of mountaintops. She shares an apartment with Forrest Gollic, a senior biology major at UW. The two of them will be taking the challenge for their apartment in Seattle’s Capitol Hill neighborhood.

Darwin Morris



Darwin is studying Computer Science at the Technical University of Delft in the Netherlands. He loves bouldering, mountaineering, and the engine note of Formula One Ferrari. He shares a 300 year old house with five of his classmates who will be joining him in the 45% challenge.





Sage


Sage is a High School Sophomore who loves skiing, travel, film and musical theater.






Skyler




Skyler is a high school sophomore who loves drawing, skiing, lacrosse, photography, and deep questions.







Christopher





Christopher loves soccer, Legos, Star Wars, Harry Potter, and drawing comics. And yes, video games.

Contact

Send comments, questions or suggestions to us at info@45percent.org.